Driving 10,000 Active Users for Zain's Digital Wallet.

The Business Challenge

Entering a saturated fintech market, Zain needed to rapidly acquire users for their new digital wallet. Consumer trust in new financial apps was low, and standard programmatic display ads were yielding a high Cost-Per-Acquisition well above the $15 target.

The Talent Strategy

Instead of defaulting to lifestyle celebrities for broad awareness, Roya Talents engineered a highly targeted casting strategy. We deployed personal finance educators to establish trust, paired with tech-reviewers who provided step-by-step native UI walkthroughs.

Budget was shifted heavily to TikTok for short-form, tutorial-style videos, leveraging the creators’ existing credibility to explain the app’s ease of use in real-world scenarios.